A new year is right around the corner. We live in an age of unprecedented technological advances. Yet, as authors and publishers, we are still people of the printed word.
Each year, it gets harder to attract attention for any given book. The number of books produced each year is growing faster than the population rate is growing—while the average time spent reading daily is decreasing.
Marketing is essential to engage readers’ attention for your books. To keep your book marketing activities effective and relevant, you should be aware of these five important trends as we move into 2018.
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