If you want to convince people that they should visit your website and buy your products, it helps to have other consumers raving about you.
That’s why user-generated content is increasingly being used by brands to capture and maintain the interest of their target audience.
In fact, Yotpo studies have found that user-generated content is highly beneficial in helping brands increase organic traffic, time spent on site, customer retention rates, and ultimately, sales.
If you’re trying to work out how to use UGC marketing to increase your website traffic and increase sales, the following five tactics will help.
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