When Facebook changed its algorithm back in December of 2017, it was the change that could be heard around the world. People and businesses noticed their ads were getting fewer views and their pages even less. And while some of this will bounce back over time, it’s these kinds of changes that make a strong argument for not putting all of your book marketing efforts behind social media. Because ignoring your own real estate could cost you, dearly, especially since we all want to sell more books.
Why a Newsletter is One of the Most Important Book Marketing Tools You Have