Book marketing is brand building
If you plan to write more than one book your book marketing serves as more than just a sales tool.
Successful, full-time indie authors use book marketing to promote their brand and keep their titles top of mind for their current fans, and to draw in new buyers.
Plus, the most effective book marketing approaches don’t simply push product, they create a connection with fans that keep them coming back for more.
Which leads me to my next point…