As an indie author your book marketing approach should include some social media, and for some genres, it should include a lot of social media!
Pew Research Center’s report released at the end of 2016 shows us that:
- 28% of all U.S. adults use Instagram
- An estimated 59% of online adults ages 18 – 29 use Instagram
- 33% of 30 to 49-year-olds use Instagram
- Female use it more than men, 38% to 26%, respectively
So very clearly, if your reader demographic is women between the ages of 18 and 49, Instagram is a pretty solid place for you to spend part of your book marketing time.
Use it to nurture relationships with fans and draw in new buyers!
If you’re new to Instagram or haven’t even attempted to set up a profile, here are some tips for making it work for you as an indie author. Instagram is only part of your indie author real estate. Don’t worry that this overwhelms you!