Comments and feedback on my post on bookshelf plugins for WordPress taught me that many authors still build a critical part of their website, the pages for each of their books, by hand. I like using said plugins because they make it easy, but I have built a few book pages by hand for a site hosted on Squarespace.
Building a book page freehand takes more work, but it also gives you more opportunity to tweak a design so it fits with a particular author’s style or with the book.
Here’s the checklist I put together to make sure I don’t miss important details. Do let me know in the comments if I left something off.