How To Ebook

Home » authors » Beyond Sales — 3 Powerful Benefits of Preorders for Newbie Indie Authors

Beyond Sales — 3 Powerful Benefits of Preorders for Newbie Indie Authors

Find us on FacebookFollow us on TwitterView our profile on LinkedInView our videos on YouTube

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 12,674 other followers

Advertisements

    • By Katherine Pickett

Guest post by K. Patrick Donoghue

When I listed the Kindle and Nook editions of my second novel, Race for the Flash Stone , to accept preorders, I wasn’t sure what to expect. Big-name authors routinely list their upcoming titles for preorders, and their books-in-waiting always seem to immediately pop onto the best-seller lists. But what could an unknown indie author hope to achieve by employing the same practice? The answer: Whoa, Nelly!

Of course, I hoped accepting preorders for my book would generate sales in advance of the official release, but I had no idea how many to anticipate. I set my expectations low and chastened myself to primarily treat the 60-day preorder window as an opportunity to build awareness of the upcoming release among my Facebook and blog followers. That tempered view quickly changed within days after listing the book for preorders on Amazon and Barnes & Noble’s website, bn.com.

Sales quickly accumulated, and this led to a few unexpected side benefits that continue to accrue as of this writing, two months after the official release date. In short, I received 3 powerful benefits from listing my book for preorders that led to a book launch that exceeded my expectations:

1.     Unsolicited buzz by Amazon and Barnes & Noble

2.     Faster accumulation of reviews and ratings for the new book

3.     Early read on sales level led me to boost advertising investment in first book

Before describing these benefits in more depth, it’s likely of value to provide some brief background to assist fellow newbie indie authors in determining whether my preorder insights are of value.

read more: https://www.popediting.net/beyond-sales-3-powerful-benefits-of-preorders-for-newbie-indie-authors

Advertisements

1 Comment

  1. Reblogged this on Author Don Massenzio and commented:
    Check out this post on the 3 powerful benefits of preorders for newbie indie authors from the How to eBook blog.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: