The No. 1 question I receive from writers is “How do I get published?” The most common question after that is: “How do I market my book?”
That first question is far more straightforward to answer, and an easier task for most people. Getting a book published remains a fairly consistent process regardless of who you are, where you live, how much money you have, or what type of book you’ve written.
Marketing, on the other hand, has an incredible number of variables that depend on knowing your reader (your target market) and what resources you have to reach them.