Before I released Warwolfe, the prequel to my bestselling series de Wolfe Pack, I knew I wanted to aggressively promote this book because my readers had been waiting for it for years. As someone who releases a new full-length book about every seven weeks, I have an entire pre- and post-launch strategy I go through every time.

In this post, I’ll explain why I do certain marketing activities during the preorder period, what works for me, and what doesn’t. Thanks to this preorder marketing strategy, Warwolfehit the USA Today list at #110 on release week, and I was absolutely thrilled.

read more: https://insights.bookbub.com/promoted-preorder-launch-bestselling-book/