I have become a habitual Instagrammer.
When I am out cycling, walking or just sitting admiring the view or the passing parade, I am looking for photo oportunities that I can snap and then share on my Instagram “app”.
All I need to be carrying is my iPhone or iPad and with my Instagram app waiting patiently for me, I can capture that photo, apply a snazzy filter and click the Facebook and the Twitter share buttons and it flies around the world.
It then showcases in my follower’s streams and updates and invites them to engage with me by commenting, liking or sharing.
Jamie Oliver a “celebrity chef”, understands this and with over 412,000 followers on Instagram has embraced the power of photos to market the Jamie Oliver brand.
Not surprisingly, the better the photo the more it drives engagement and Instagram takes my ordinary and average photos and gives them that “zing” factor (a good example is my Instagram photo from Istanbul, Turkey in the top right corner of this post) .