Book reviews are the ultimate word of mouth and getting more reviews should always be a cornerstone of your book marketing plan as an indie author.

A 2017 Nielsen survey reported that the vast majority (more than 80%) of Americans seek recommendations when making a purchase of any kind.

Plus, the more book reviews you get, the stronger you’re represented by Amazon’s algorithm. This means exposure to more book buyers.

Reviews also affect the “also bought” book recommendation feature on Amazon. This is particularly lucrative for a new novel or an indie author who’s still building their following.

At the end of the day, each additional review you get bolsters your chances of catching another buyer’s eye. There’s no such thing as too many reviews unless you think there’s such a thing as too many sales!

Here are some tips for revving up that book review machine this weekend:

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