I’m sure you’ve heard of Google Analytics.
It’s a free web analytics tool that website owners can use to track and analyze their site’s traffic. It was released in November 2005 by Google, and is currently the most popular and widely used web analytics tool available on the internet.
It’s a smart move to use it to shape and strengthen your marketing strategy – in fact, some would say it’s essential.
Here’s how you can use Google Analytics to better understand and engage with your website’s visitors.
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