Whatever you write, and whether or not you have a blog or even a website, it’s a great idea to have an email list.

You might have heard this called an “email newsletter” or “mailing list” – it’s basically the same thing. The idea is that you let interested readers enter their email address on your site, so you can send them updates.

Some writers and bloggers do this on a regular basis, with a weekly or monthly “newsletter”. Others just email when they’ve got a particular bit of news to share – like a new book coming out.

It’s up to you how you use your email list … but it’s crucially important that you have one.

Why Email Matters So Much

You might wonder why email’s so important. Wouldn’t it make just as much sense to encourage people to “like” your Facebook page, or follow you on Twitter, or engage with you in some more dynamic way?

The crucial thing about email is that you are in control. When you post on social media sites:

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