Guest post by Joan Stewart of The Publicity Hound
Gone are the days when an author could count on a book review in a newspaper or magazine to send books flying off the shelves. Book review sections in newspapers and magazines have practically disappeared.
That’s why it’s imperative that you know where millions of readers are clustered online, discussing, reviewing and recommending books in their favorite genres. If you can tap into just a few of these many online communities, you can build up excitement and momentum for your book that can result in more sales than you might have seen from a printed review.
The biggest of these sites? Goodreads, the largest site for readers and book recommendations in the world. It boasts more than 7.3 million members, from casual readers to bonafide bookworms.
Goodreads members create virtual bookshelves and have added more than 260 million books they love reading. They recommend, review and compare books. They keep track of what they’ve read and what they want to read. The reason Goodreads is one of the most valuable tools in your promotion toolbox is because whenever someone views a book, Goodreads always shows them their friends’ reviews of that same book.
And your goal, as an author, is to have as many people as possible add your book to their shelves and review it. Goodreads makes it easy for you through its Author Program. After you’ve signed up for an account, you can connect with readers several ways: