Getting publicity — news media exposure — for your book is all about generating article ideas and segment concepts that will resonate with the media outlet’s audience.
You present — “pitch” — those ideas to the right media outlets as a way to get interviewed. You’re identified in the article or segment as the author of Insert Your Book Title Here. Your book, of course, is the credential you need to be interviewed on that topic.
Many authors in full-on promotion mode understand this. They know that the fact that they’ve written a book isn’t enough to attract media attention. These authors realize they have to be pro-active about contacting the press with a newsworthy angle.
They get it.
What they struggle with — and maybe this describes you, too — is generating the article and segment ideas they can use to snag the interviews that will get them that priceless media exposure.