An important detail that’s often overlooked or slapped together at the last minute is the bio or about section on social media outlets. It’s one of those details that we put off because we simply don’t know what to say.
Your bio is one of the most important aspects of your social media platform. It’s your five-second opportunity to hook new readers and tell them why they should follow you.
And here’s the kicker – your social media isn’t for you, it’s for your readers. When someone visits your profile, you need to let them know what you have to offer, what you will share with them, and then lead them to their next step.
You have just a few hundred characters to grab your reader’s attention, so it’s important to use this section wisely.
Each outlet has a different number of characters available for the bio section, but the overall approach is still the same. Here’s what you have to work with: