Before launching Sterling & Stone in 2011, we were a trio of indie authors, and our early years were filled with missteps. We wrote furiously, churning out more than 2 million words per year. All those drafts needed to be made into books, but at the start we only had so much time, help, and money. So we did the best we could on our own, including designing most of our covers in-house.
We figured “good enough” was good enough. It wasn’t.