This is the first installment of a three-part series on how indie authors can market their books whatever their budget. Here we offer tips for those working with a small budget of about $200.
Book marketing can be a challenging—and very expensive—task for most indie authors. After spending months working on a novel or work of nonfiction, for no pay or advance, many authors find they have little money for buying up targeted ads, hiring a publicist, or giving author websites all the bells and whistles. So what are cash-strapped authors’ options for book marketing on the cheap?