People often ask me what Amazon Optimization entails and I tell them that when I do it for an author, I look at things like their keywords, their categories but also, I look at the real estate that Amazon has given each book because in 90% of the optimizations I do, their Amazon book page isn’t being used to its full extent.
Optimizing your Amazon book page isn’t just about the things you can’t see, like keywords – but also about the things you can see. A book description, and beefing it up, is an obvious fix but what about promoting your other books? Or a giveaway you’re doing? Or promoting your social media? All of these things are possible and all of them are within the guidelines of Amazon’s Terms of Service. So let’s take a look at what some creative authors are doing with their book page and discuss how you might incorporate some of these ideas into your own Amazon real estate!