This Friday, June 30, the new comedy “The House” hits theaters in the U.S.

Starring Will Ferrell and Amy Poehler, the movie’s about what happens when parents who have blown their daughter’s college fund start an illegal casino in their basement to generate enough money to cover her higher education expenses. (Hilarity ensues!)

If you’ve written a book on how to pay for college, you should be capitalizing on the buzz around this movie starring two bankable comedians. (More on that in a moment.)

In general, you always want to look for ways to link your book to current events, whether it’s breaking news, celebrity gossip, or, as in this case, a movie that’s getting a lot of attention. It’s about being opportunistic — the opportunity presents itself and you grab it to get book publicity.

How to be opportunistic

But how do you do that?