Releasing a book is an interesting phenomenon. By the time launch week rolls around, you’ve been in the trenches with your book for months, if not years. And yet, almost everyone else hasn’t even heard of it yet. So what do you do?
Since the release of my most recent book, people have been asking me things like:
- “When do you find out about the best sellers lists?”
- “Will you do a book tour?”
- “Are you happy with the book’s success?”
While I appreciate the interest in my book, those are some of the most misguided ideas on book marketing a person can have. They are also the most common. So what actually works, and what doesn’t, when it comes to launching books?
And if you’re an author, what should your goal be?
In this post, I’m going to share with you what I’ve learned about book marketing, why my goals are different for this book, and what I’m currently doing to promote it (as well as how you can join me).