She recently released 5-Minute Book Marketing for Authors, from which this post is adapted.
Most authors have learned by now that it’s critical to have a great Amazon book description and metadata. But incredibly often, authors don’t take the time to also leverage their Amazon Author Central Page as a sales tool. And it could hurt your sales, especially as you develop your reader base. Readers tend to use Amazon to look at an author’s complete list of books, so by optimizing your Author Central page, you’ll find that you draw in more repeat readers than before. Perhaps exponentially so!
Every author, regardless of when or what they’ve published, has an Author Central page. But many authors have not claimed theirs. If you’re not sure you’ve claimed yours yet, head on over to Author Central. You can access it using your usual Amazon login credentials. Even if you are traditionally published, you still have an Author Central page.