By Joan Stewart
You can create the most strategic and thorough book marketing and publicity plan in the world. But unless you follow up with all the people who you want to help you, you can kiss success goodbye.
Savvy authors commit to following up with every person they pitch including:
- bookstore owners
- retail outlets
- book clubs
They know that spam filters can trap emails and that people can misplace phone messages. When they catch the slightest whiff that someone might be interested in publicizing, promoting or buying their books, they stay on the trail like tireless bloodhounds.