I understand the need to use data to improve my book sales, but I definitely don’t enjoy spending my time with categories, keywords, spreadsheets and ad results.|

I’d rather spend my time researching obscure artefacts in dusty museums, writing more books, or just getting on with life.

But recently, I’ve been co-writing sweet romance with a (much-loved) family member, and I want the launch to go well.

So I am starting again in a new category which I don’t know very much about – except that it is extremely competitive. (Just to be clear, my co-author DOES read in this genre but is not the publisher, so I need to upskill in order to do the best I can for the brand).

This is a new author name that won’t be blogging, tweeting or even emailing much. We will be relying on the books themselves, as well as Amazon and Facebook advertising to drive traffic and sales. This new author will not have an author platform.

So I was faced with a problem.

How do I research this niche without driving myself crazy-miserable in the weeds of data?

read more: http://www.thecreativepenn.com/2017/04/19/easy-way-to-use-data-to-improve-your-book-sales/