These days, the burden of book promotion rests squarely on the author, especially indie authors, but even traditionally published authors have to pull their weight to sell books. If a bookstore agrees to stock your book and put it on their shelves, what’s next? How does a bookstore go about letting their customers know that…
their customers know that your book is there? How to they promote it?
Well—they don’t. You’ll need to be the one to step up your book promotion game.
I’m afraid that once a bookstore stocks your book on their shelves that is about it. Then it is up to us authors and publishers to drive readers INTO the store, UP TO the shelf, OVER to the cash register, and OUT the door.
But don’t despair (you’ve managed to get your book onto that competitive real estate, so the battle is half-won). There are lots of ways you can work with bookstores and bookstore employees to promote your book while it is there.