Do you want to sell more books?
In a recent online discussion, an author observed that when you write books on different topics, each with its own audience, it’s hard to build up a fan base.
She was referring to nonfiction, but many novelists have this problem, too. They write books in multiple genres and have to start from scratch with the marketing when they move into a new category. For example, they might write a science fiction book, then shift to poetry before moving on to steampunk.
This is a common situation. These writers follow their muse or interests. They’re not interested in focusing on one topic, genre, or audience. They write what they want to write about.
But they’re often the people who complain the loudest that their book sales aren’t what they think they should be.
I’ve got a two-step solution for them