Isn’t it great when people have nice things to say about your product?
It’s even better when they share these awesome reviews with other people. For free.
That’s what brand advocacy is all about—encouraging and empowering your customers to become champions for your brand. Social media is a great place to do that.
We’ve already talked about how to create an advocacy program for your brand. Now we dig a little deeper and ask Hootsuite’s own advocate marketing manager, Alicia Taggio, to give us her best tips for building brand advocacy on social media.