I’ve been a Twitter power user since 2009. It’s my favorite social media platform, and to be honest, it’s how this introvert manages a social life
But many authors make mistakes with their social media marketing. In today’s article, Dan Blank gives some tips on how to use social media effectively to help you find readers.
The most common mistake I see people make in social media is to use it as a publicity channel.
Quite frankly, many writers see social media as their lone marketing channel. Having grown up in the 60s, 70s, 80s, and 90s, they treat it as one would a television commercial: they buy “air time” and repeat their advertising message as often as possible.
I have seen this many times, you look at an author’s book proposal, and the marketing plan consists of vague mentions of engaging in social media, starting a newsletter, and well, lots of hoping. Because in reality, they have no idea who their intended audience is, how to reach them, and what engages them….