A few weeks ago I posted the following picture on Twitter with the caption: People buy what they VALUE. Create quality books, engaging social media interactions and blog posts. They all add value! 

An author replied to the tweet with this question: But how will they know if what you say has value until they buy it? Great question! 

Everything that you do online – from the design of your website header to your interactions on social media – provides incredible value to your readers. Every detail says something and shines a light on the perceived quality of your book

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https://www.mixtusmedia.com/blog/6-powerful-ways-an-author-can-lead-readers-to-buy-their-book