A few weeks ago I posted the following picture on Twitter with the caption: People buy what they VALUE. Create quality books, engaging social media interactions and blog posts. They all add value!
An author replied to the tweet with this question: But how will they know if what you say has value until they buy it? Great question!
Everything that you do online – from the design of your website header to your interactions on social media – provides incredible value to your readers. Every detail says something and shines a light on the perceived quality of your book