YouTube reaches more 18 to 34 and 18 to 49-year-olds than any cable network in the U.S. and generates 4 billion views daily. That makes the network a no-brainer when it comes to choosing a platform to market your business’s videos.
But for many users YouTube is a domain for high-quality media. Creators film in HD, own lighting umbrellas, and don’t settle for anything less than perfect sound quality.
For these reasons, getting your business set-up on YouTube properly—with goals in mind and a plan to achieve them—can seem both daunting and expensive…