Everyone agrees that authors should be blogging to promote their carers, but no one can agree on exactly how or why one should go about it.
There’s loads of outdated and bad advice out there, including posts telling authors to writie to SEO keywords as a way of selling books, counterproductive and just plain bad advice on how to find sites for your guest post, and even posts that are long since out of date but still rank high in search results for “author guest blog”. (And then there is all the great advice intended for bloggers, advice that doesn’t quite mesh with authors’ goals.)
I was reading some of that bad advice recently when I realized there was very little good advice on this topic. (You can find links to several good posts in the comments of this blog.)
So how exactly is an author supposed to go about guest blogging?