How Podcasts Let Authors Discover New Audiences 

Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it’s practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll.

“I crashed three weeks before the book came out,” she said.

So for her second book, Pivot: The Only Move That Matters Is Your Next One, she took a different strategy. “My mantra now is ‘Let it be easy, let it be fun.’”

Blake’s most enjoyable marketing tactic is podcasting, so when it came to planning the publicity campaign, she decided to focus on podcasts as her main activity

http://www.digitalbookworld.com/2016/how-podcasts-let-authors-discover-new-audiences/