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Why free is still a smart marketing strategy @storyrally #repost

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by Jason Kong, @storyrally

If you’re wondering whether not charging for selected stories is benefiting your promotional campaign, you’re not alone.

With all the free writing flooding the internet, it’s harder to stand out. Even if someone downloads your free eBook, your fiction is competing with all the other stories on that person’s digital reader.

Given the ubiquity of free, it’s reasonable to question whether the market is saturated, thus reducing the effectiveness. I, on the other hand, believe free still works.

Let’s take a closer look on why that is.

http://elizabethspanncraig.com/4541/why-free-is-still-smart/

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