Blogging is a great way to communicate with your customers and reach new ones. Business owner Phoebe Clare blogs at Sage and Clare, where she documents her exotic trips scouting merchandise for her online home decor store she runs with Jemma Sage. Learn how Phoebe uses her blog to share inspiration for her curated marketplace while generating visits to the Sage and Clare eCommerce website.

Write meaningful content

One of Sage and Clare’s most popular posts was a commentary on a New York Times piece about Loulou Van Damme, a designer with a beautiful home in the hills of India. It spoke to the blog’s design-savvy audience and showcased products similar to the Sage and Clare inventory.

Regardless of your industry, choose topics that offer value or entertainment to your readers. Share how-tos, industry insights, and thoughtful posts. Don’t underestimate the importance of writing an enticing post title