In publishing – new tech needs content to flourish!
Not only traditional publishers – but digital publishers as well – are struggling with the new publishing industry virus ‘CD’.
Now, just what is ‘CD’? It is the ‘Constant Disruption’ caused by rapid-fire changes in publishing and media technology and their impact on content strategy in old and new publishing circles.
Content in a printed, fixed-form format dictates much of the story — the font used, the subtleties of the fixed page design, etc. What some have called the ‘story container’.
But, as media channels and formats have mixed, merged, morphed and multiplied at warp speed – the necessity of format-free content is rising forth!
But, despite the format, the content still holds more weight than the ever-evolving technology. After all, “Great storytelling is great storytelling, whether it’s on a tablet or a cave wall.” – Say Media’s CTO David Lerman.
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