How Authors Can Engage with Reviewers on Goodreads

Posted by Cynthia

12 Things Authors Must Do To Promote A Book Successfully

Authors who look to conduct a successful book publicity campaign, need to do a lot of things correctly.  Here are 12 steps they must take to even have a chance at raising their brand, increasing book sales, and effectively spreading a positive message:

1. Make a plan for PR, at least six months before the book is scheduled to be published.To go without a plan is a blueprint for abject failure.

2. Get a good website up — one with functionality and clean design – at least five months prior to pub date.Your site is your calling card and the best way to showcase who you are, what your book is about, and how to get in touch with you.

3. Establish your social media accounts today if you haven’t already done so.Determine which ones you want to be on — Facebook, You Tube, Pinterest, Twitter, Linked In, Instagram? Determine a schedule for posting content and for finding new connections and followers.  You have to devote some time to this on a daily basis, if you are sincerely committing to it.

4. Determine – now – if you are a blogger, a podcaster, a videocaster – or none of the above.If you want to produce content and share it regularly, figure out which site and medium serves you best.  Then stick to it.

read more: http://bookmarketingbuzzblog.blogspot.com/2018/04/12-things-authors-must-do-to-promote.html

Supreme Court Sales Tax Case Should Help Book Industry via

BookMarketingBuzzBlog

As the Supreme Court weighs arguments in a case before it about whether Internet sales can be taxed just like a purchase at the mall, book publishing insiders anxiously await their decision.  Will a vote to tax online sales impact the book industry, and if so, how?

On the positive side, if Net sales are treated like those at a physical store, a boost will be given to the tax proceeds collected by the government.  The e-commerce world is huge and growing bigger by the day, and without a change to the law, billions of dollars each year will go uncollected for roads, safety, education, elder care, healthcare, and all of the valuable services a government can and should provide.

In 2002, with the Internet into its second decade of existence, 45 billion dollars of goods were purchased online.  The amount doubles every five years.  It actually tripled in 2007 to 136 billion, then doubled in 2012 to 230 billion and doubled again in 2017 to nearly 453 billion.  In 2018, it exceeds half a trillion dollars.

Some of the Net transactions get taxed today.  The law says if you have an office or a physical presence in the state, you must tax goods sold to people living there.  Only recently did Amazon volunteer to collect taxes in most states.  Many of the big retailers – with a physical and digital presence – have their goods taxed.  But many Internet-only and smaller businesses do not charge sales tax.

read more http://bookmarketingbuzzblog.blogspot.com/2018/04/supreme-court-sales-tax-case-should.html