No matter how dedicated you are to running your company’s Instagram account, you can’t be there all the time. Everyone needs a vacation every now and then!

When another team member has to take the reins, an Instagram Stories style guide will help to set them up for success by covering everything they need to know. Read on to find out:

• Other reasons you might need to create an Instagram Stories style guide
• Everything you should include in your Instagram Stories style guide

Bonus: Download a free Instagram Stories style guide template that will help you maintain a consistent look and feel on your channel and be the single source of truth for your team.

Why you need a style guide for your Instagram Stories

This week, we had some resources for any new, ambitious content-based project you want to get off the ground. (Or…

By Mariah T.

When you’re an author, exposure is everything. You can get the competitive edge that you need with a few digital marketing tricks. As you get your book in front of more people, you can potentially increase your sales.

I get asked all the time what the best way to market their ebook — preferably for free. Every author naturally wants to know how to get the word out about his or her book — and most are frightened that it’s going to cost an arm and a leg.

To be honest, the most effective marketing that an author can do doesn’t involve paying money. Just lots and lots of time and effort. So not free, really, but no-cost, at least! And most of the ideas I’m going through here apply to any book format — print, ebook, audio… Probably smoke signal too.

read more https://www.thebookdesigner.com/2019/05/how-can-i-promote-my-book-for-free/

By Josh Wardini

In an era heavily dominated by technology, it is not so surprising to find the publishing world gradually moving into online selling, whether it is print, ebook, or audio books. As an integral part of independent publishing, marketing is even more imperative in the digital era. Readers tend to do their research online, from new releases to the authors they love.

For independent authors who want to promote their books and build an online following, it is important to establish a strong online presence. But where do you start? How do you create a solid strategy that will help launch your personal brand and grab the attention of your prospective readers?

To begin, developing a marketing strategy that considers the current digital trends can lay down the foundation of a successful branding and publicity campaign. This step involves several factors:

• Identifying your unique personal brand. What sets you apart from other authors? What genre are you specializing in?
• Defining your target readers. Think of your audience. Are you writing for adults, teens, or children? Are your books geared towards women?
• Setting your goals and priorities. What is your purpose of having an online presence? Do you aim to connect with your readers, sell more books, or both?

Once you have identified these important considerations, it is time to determine which particular digital channels can help you reach your goals.

read more https://digitalpubbing.com/guest-post-how-indie-authors-can-establish-a-strong-digital-presence/

When Champion Products sponsored the Women’s Basketball Coaches Association’s Player of the Year Awards for the NCAA’s five college divisions in the U.S., I was responsible for publicizing the award nominees in their hometown media.

To get the most publicity possible for the authentic athletic wear brand and the athletes, I used what marketers would now call a “hyper-local” approach.

Another publicist probably would have created one press release naming all 25 nominees and sent that announcement to a mass media list. But I knew that with publicity (as with many other things), personalization was the key to success.

I knew I had to make it instantly clear to every hometown media outlet that the press release I sent contained local news for a local audience. To do that, I created a fill-in-the-blanks press release template that I merged with a database containing relevant specifics about each athlete. All I had to do was press a few keys to produce each nominee’s hometown press release.

Because of this customized approach, each nominee (and the subsequent five winners) received the hometown newspaper and TV news attention they deserved.

By Marquis Matson

After blogging sites started becoming popular in the late 90s, early into the 2000s, sites such as LinkedIn and MySpace quickly gained prominence. By 2005, social networking platforms like Facebook, Twitter, and YouTube had made their debut, creating entirely new ways through which people across the globe could communicate, share with each other, and do business.

Today, the estimated number of people using social media platforms worldwide are about 3.2 billion and still growing. With that in mind, it goes without saying that for the success of any business in the 21st century, social media marketing is crucial.

However, social media marketing has not been a bed of roses for most businesses, and don’t let the numerous online success stories fool you. The reality is, digital marketing requires a lot of effort, research, and experimenting with different social media techniques for brands to realize significant growth and success.

From the on start, it is very important for marketers to be strategic. A well laid out SMM plan and attention to details are critical for success. This article has what brands and marketers need to help them create an outstanding social media marketing plan.

read more https://digitalpubbing.com/guest-post-how-to-create-a-social-media-marketing-plan/

When we first start writing, many of us dream of having a book signing. We also cower at the prospect of having to talk to ‘real people.’ But for the most part, meeting readers is what we want. Organizing and delivering a book signing day can be daunting. ALLi Author member Eileen Omosa explains how to organize a book signing.

read more https://selfpublishingadvice.org/organize-a-book-signing/

Amazon still won’t convert a user’s Epub ebooks to Kindle format, but luckily there are alternatives such as Calibre or the converter Reedsy launched a few weeks ago.

I got an email from Reedsy on Friday which brought the converter to my attention. I didn’t have a chance to play with it until today, however. The converter has a simple interface; you just drag your Epub file over the window, and let go. You’ll then be prompted to enter your email so the resulting Mobi ebook will be sent to you, and that’s it.

I tested the converter just now. The Mobi I made from an Epub file arrived quickly and looks just as good as the the Mobi I got from from the publisher, although Reedsy’s file is well over twice the size.

All in all, it’s always good to have another option.

Have you tried it yet?

read more https://the-digital-reader.com/2019/05/12/reedsy-has-launched-an-epub-to-mobi-converter/