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How To Make The Most Of Your Holiday Book Sales

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Ready to get your book sales cranking this holiday? Your book cover, storefront, metadata, and marketing plan should all work together to make your holidays bright.

It’s time to shape up your books for the upcoming holiday season. We’re going to be ho-ho-ho-ing before you know it, and I’ve got four ideas to help you take full advantage of your sales opportunities.

read more https://blog.bookbaby.com/2019/10/how-to-make-the-most-of-your-holiday-book-sales/

How to Launch a Book with More Pre-Orders

Reading Time: 4 minutesKnowing how to launch a book the right way is something every author is looking to figure out, even those of us who have a solid backlist of titles because the market changes, industries change, news and popular culture play an important role, and what works in marketing and promotion definitely changes.

So I want authors to know that there isn’t always going to be one secret to success every single time, but I’m dedicated to sharing strategies that I’ve tested and that have worked well for me and the authors I collaborate with.

The Latest Trick for How to Launch a Book

read more https://www.amarketingexpert.com/how-to-launch-a-book-with-more-pre-orders/

Authors: Give A Purpose To Your Writing & Marketing

They say content is king but context is everything.

Putting out lots of rich content – for sale or branding – is fine.  We post on social media and give content away in the hopes it will lead to book sales, more followers or a favor that we can trade in.  Content is currency.  Words are money.  But none of it means anything without context.

Okay, here’s what I’m talking about.  Anything that you write and share with others should have a purpose.  You write a book to sell a product.  You post on Facebook to get people to go to your site to buy the book.  You share on Twitter to get more followers.  And on and on.  You are always generating a collection of words and images with a purpose.

Give everting you do a proper context.  Show how your messages, views and persona are interlocked.  Everything supports something in this media ecosystem. A tweet is not just a tweet.  It’s a piece of your brand and a chance to connect with others and to influence others to take one or more action steps.

At times this seems like a sport or giant game.  We craft a blog post. Then we share it through our social media channels.  Then we respond to people who react to us, creating responses from them. Our footprints all over the Internet, spanning texts, emails, tweets, blogs, FB posts, videos, books, and media appearances.  But it should all be a cohesive, purposeful platform that you  push out there.  It should be one, unified message.

read more http://bookmarketingbuzzblog.blogspot.com/2019/10/authors-give-purpose-to-your-writing.html

How to Convert Book Readers into Email Subscribers

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Photo on Visualhunt

Today’s guest post is by Dave Chesson (@DaveChesson) of Kindlepreneur.


Obtaining readers for your book is hard enough. It takes intentional marketing strategies, review management, and other techniques to build an audience. But how do you take a stranger who bought your book on Amazon or received a copy from a friend and get that person on an email list where you can stay in touch with them?

This is a question that plagues all writers, but one proven way to do this is through reader magnets.

What’s a Reader Magnet?

read more https://www.janefriedman.com/convert-readers-to-email-subscribers/

How to Effectively Use Live Video (Even If You Fear the Camera) to Reach Readers

Today’s guest post is an excerpt from The Bestselling Author by Amy Collins, Daniel Hall and John Rhodes, partners in Best Seller Builders(@NewShelvesBooks).


I’ll bet you dollars to doughnuts that you have within 6 feet of you right now either a smartphone or a tablet with the capability of broadcasting video (also known as livestreaming). Not only that, but chances are very good that also installed on your device is an app like Facebook, YouTube, or some other platform that would allow you to livestream.

And even if you don’t have a device, I’d wager that you own some sort of laptop or computer with a built-in webcam and microphone, which you can use to broadcast live video. The problem is, even though most of the world has this technology, very few use it and an even smaller percentage of people will use it to build their business— their platform.

But doing live video broadcasts are an effective way to engage with your target demographic, get them to know and like you, become your fan, and eventually buy from you. As I write this, the big players in broadcasting live video are the aforementioned Facebook and YouTube. However, by the time you read this that may well have changed. Platforms come and go. That is why I am somewhat platform agnostic because I know that there will be a platform where you can broadcast and where a large segment of your target demographic hangs out.

Before we go further, I want to address the topic of fear of appearing on camera. Actually, fear is quite natural, but here’s the thing: Like everything else, you’ll get better by doing it. And people watching are not expecting broadcast television quality. The fact is, if you’re real and not slick you are much more relatable.

Also, keep in mind that if you do a livestream and mess up royally that you can always end the broadcast and delete the video. So really there is very little risk and you are in control.

But the reason you want to livestream is to give people in your audience a chance to fall in love with you and your message. So honestly, if you approach doing live video from the standpoint of being of service to your audience, they will see it and appreciate it regardless if the presentation has a few warts.

Be that as it may, it is still a good idea to prepare for and have a plan for each of your broadcasts.

Preparing to Livestream

read more https://www.janefriedman.com/live-streaming-for-authors/

How to Improve Your Amazon Book Descriptions

Photo credit: tiny_tear on VisualHunt.com / CC BY-NC-SA

Today’s guest post is an excerpt from How to Sell Books by the Truckload on Amazon: 2020 Updated Edition by Penny Sansevieri (@Bookgal).


Whether we’re talking about Amazon, or any other online retailer, book descriptions are more important than most authors realize. Too many times I see blocks of text pulled from the back of the book. In theory, it’s not the worst idea. However, it may not be the greatest idea if your book description isn’t strong to begin with, or if the book details are just slapped up on Amazon without any attention to spacing, bulleting, short paragraphs, and bold face.

We’ll discuss some ideas about book descriptions specifically, and then how to enhance your own book description for maximum effectiveness on Amazon.

Is Your Book Description Memorable Even If Scanned?

read more https://www.janefriedman.com/amazon-book-descriptions/

How To Find A Book Distributor

What You Need To Look For In A Distributor

·         Are they reputable and well-established?
·         Offers fair terms for sales, warehousing, and shipping costs.
·         Has a decent track record for selling similar books in your genre.

·         Will represent one-book authors and not just small publishers of several titles.

When you work with a distributor, follow their timeline of when they plan to launch the sale of your book. They may need several months to get your  book in their system and to allow time for their sales reps to pre-sell it. Many distributors have various fee-based marketing programs, where they will charge you for any number of services, including telemarketing stores, mailing galleys to stores, advertising, or scheduling book signings. They will do other things for free, such as include you in their catalog, create a sales sheet for their sales reps, or list you in various databases and online commerce sites, such as www.amazon.com
If you are published by a traditional publisher, your success will depend, in part, on how big the publisher is and how active they will be in marketing your book. University presses and small publishers have very limited budgets to promote, so don’t assume they will do much for you. Mid-size and larger publishers may do some basic things for you, such as sending out a few dozen advance copies to select reviewers. If you are lucky and your title is seen as one the publisher wants to support they may assign an in-house publicist to work on your book for six to eight weeks — along with a zillion other titles.

Protected: Oct19th – Publish and Market (Intensive) Workshop Notes plus; Evaluation Form via @sylviahubbard1 | Use password given at event!

This content is password-protected. To view it, please enter the password below.

Self #Publishing Manual by Dan Poynter… The Bible for Self Publishers! #MustHave. Also @MarkCoker #Smashwords Resource

Just as promised from my last Periscope where we talked about paperback printing of a book, here is the Self Publishing Manual by Dan Poynter (RIP).

Click here: http://amzn.to/1SfSadn

Also someone mentioned they were having problems with their ebook formatting. I didn’t want to get off topic, but just check out the formatting guide from Mark Coker, Founder of Smashwords and the most awesome guy I know. (Not just because he gives me nice royalty checks every 3 months either) LOL

Smashwords Style Guide – How to Format Your Ebook (Smashwords Guides 1) Kindle Edition

Or
(if you download it ON SMASHWORDS as a epub on your Android the Google store will open it right in your GoogleBooks Secton after the download is complete. Really cool)

Subscribe to my youtube channel if you missed the broadcast live or didn’t catch the replay.

http://youtube.com/sylviahubbard1

Here’s more products that I offer as well

http://paypal.me/sylhubbooks/20

Author Starters Guide 

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Everything a Michigan Author needs to start your writing, publishing & marketing journey but were afraid to ask, couldn’t find or didn’t know

Currently only available as a paperback

Price: $20.00 USD

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In this book you’ll find:

  • Six Month Writing Plan
  • Checklist for Writing, Publishing & Marketing
  • Detailed Independent Publishing Checklist
  • Kindle Publishing Checklist
  • Resources & Links
  • Businesses that sell Michigan Author
  • Important Publication Registrations
  • Resources to Print the Book
  • Book & Business Resource Listings
  • Metro Detroit Library Listings
  • Michigan American Bookseller Association Independent Bookstore List
  • Links to
    • Book Review Listings
    • African American Book Clubs
    • Book Blogger Listings
    • U.S. Public Library Listings

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mini-guide-toselfpublishingw-freeresourceMini-Guide to Self Publishing – download

a guide to assist the writer in getting a touch of what it will take to publish their books…image091

Price: 0.00 USD

 

 

 


How2eBook&Market/BookBlog101/EngagingReaders Presentations

Three presentations to help authors publish and market their content on the Internet.
Files include a video 3 PDF Resources and 3 PowerPoint presentations.
Once you download the zip file, open and look for the file titled “Start Here.”
Happy Learning!

Price: 10.00 USD

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21st Century Marketing For Authors Bundle w/Resource & Bonus!

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21st Century Marketing for Authors gives beginning engagement tips and thorough knowledge of how to present yourself and your website in today’s world. Learn how to take the old and make it new, but what not to do anymore or what doesn’t work.

After The Book Marketing in the 21st Century – This is a basic resource sheet with links that are mentioned in the pdf and video.

The 21st Century Marketing video can be seen on YouTube for FREE at http://youtube.com/sylviahubbard1

 

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This is a paperback ONLY with valuable resources for $5. 

Blogging 101 for Authors w/Resource Sheets

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A beginner’s guide for Authors to learn how to blog. Grab the video from our YouTube channel and then follow along with the powerpoint. Also, includes 5 pages for resources sheets with links.

Price: $8.00 USD

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Literary Empowerment Coaching Service

Are you frustrated and just need quick questions to all your eBook needs without breaking your bank?
Sylvia Hubbard has been in the eBook industry since 2000 and can become your eBook whisperer. Called an author’s best friend, she has spoken in the United States and Canada on Ebook Writing Publishing and Marketing. Let her spend a little time helping you get to your eBook Literary goals! For $75 dollars you will receive ONE HOUR of coaching and answers to your questions.

Price: $75.00 USD

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The Deluxe Social Media Package will help readers and authors conquer the World Wide Web one day at a time. With Links, Resources and Powerpoint Presentations, participants can learn how to find ways to share their passion on the Internet and make money at the same time.

Includes:
– Social Media for Authors & Readers Notes
– Blogging for Authors-Readers 101 Resource Sheet
– How to Grab Interviews using podcasts and Internet online Shows to increase sales

– Links to videos to help Readers and Authors master promotion, writing & marketing

Price: 9.00 USD 

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FHowToGetPodcastInterviews

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Resources for Writing Publishing & Marketing Volume One 2018

Buy Now

Resources for the writer and author needing quick links to their pressing questions.

1. Finding Publishers for Traditional Publishing

2. Spreading the word that my book is published

3. 1st Book, Not sure what to do Initially

4. Where should I end the book & how to prepare my manuscript for publishing?

5. Establishing an Author’s Platform and getting started

6. Strategies for increasing my eBook and online book sales

7. How to make time to write my book

8. Best marketing plan for my book

9. How to get book marketing plan to maximize the book’s sales and message



INSTRUCTIONAL VIDEOS

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How Will Authors Become Better Book Marketers?

Authors learn about book marketing by researching, consulting the pros, and doing.  Trial by error is the most common approach.
But if you can take some pro-active steps, I would suggest that you:
·         See what the media is actually covering and find ways to package your message in an appealing fashion.
·         Know your direct competition and see why they may be viewed as better – then work hard to counter such assumptions.
·         Learn a little about a lot – look at media that covers topics, events and people that have nothing to do with books or your area of expertise.  You may get some ideas of how to pitch yourself.
·         Observe other industries and how they market people, products, or events. Can you take some of those principles and apply it to yourself?
Authors who work at promoting themselves will ultimately succeed.  It’s a numbers game.  The more you do, the better chance you have.  However, that’s predicated on your doing the right things and doing them well.  If you pour your time into something that’s not useful – or into something relevant but in an ineffective way – you will not go far.
Another way authors become better book promoters is to hire others to help them.  A professional can consult with you or execute areas of your marketing, social media, publicity, speaking, or advertising so that you can focus on other areas.  Their success can give you a boost – or a head start – and help you get to the next level.
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