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Build Your Writer Platform & Fanbase: A Fiction Author Case Study

June 8, 2020 10:34 am / Leave a comment

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I had the opportunity (and the pleasure) of working with fiction author, Abby Arthur, a few months ago. During our one-on-one session, we worked on defining her author brand, identifying her ideal audience, and developing her online presence (building her author website, email list, and network). We uncovered some specific promotional campaigns that would entice her readers and help her meet her objectives. In this post, Abby is sharing the steps she’s taken and her results (so far), so you too can learn how to grow your audience and writer platform.

Are you an author trying to grow your mailing list and fan base?

Are you lost at what to do?

I was right there with you. And though I’m not done with my marketing mission for the year, I’ve made some steps towards building my fan base that I’m sure can help and encourage you.

read more https://www.yourwriterplatform.com/writer-platform-fiction-author/

Kobo Plus is Launching Soon (?) in The US and Canada

June 7, 2020 10:30 am / Leave a comment

The Digital Readerby Nate Hoffelder /

It has been three years since Kobo launched its subscription ebook service Kobo Plus, and for all that time the service has been limited to Belgium and the Netherlands.

I am told that is about to change.

I am attending The Career Author Summit virtual conference this weekend, and I just heard Tara Cremlin of Kobo say that Kobo Plus will be launching in new territories. She did not give a timetable, but she did confirm the news in the chat.

Kobo Plus currently offers 270,000 ebooks and audiobooks for which can be read for 9.99 euro per month.

read more https://the-digital-reader.com/2020/05/16/kobo-plus-is-launching-soon-in-the-us-and-canada/

How to Start Heart-Centered Book Marketing by Guest @BethBarany

June 6, 2020 10:21 am / Leave a comment

BadRedhead Mediaby Rachel Thompson

By the time I was ready to publish my first novel, I knew I needed to start thinking about marketing too. But I was scared. I felt like a young child daring to reveal her precious art to the whole world. I was small and they were huge. And their response mattered a lot.

read more https://badredheadmedia.com/2020/05/how-to-start-heart-centered-book-marketing-by-guest-bethbarany/

How to Use Amazon’s Affiliate Program to Energize Your Marketing by Guest @GeniusLink

June 5, 2020 10:20 am / 1 Comment on How to Use Amazon’s Affiliate Program to Energize Your Marketing by Guest @GeniusLink

BadRedhead Mediaby Rachel Thompson

While every author is familiar with Amazon and Kindle, many aren’t familiar with Amazon’s affiliate program, officially known as Amazon Associates. Becoming familiar with the Amazon affiliate program is an important way to get insights into your own marketing, and can help you earn some additional money for promoting your books. Sounds amazing, right?​​​​​

read more https://badredheadmedia.com/?p=12183/

How to Market Your Book in Four Easy Steps (Part 2)

June 4, 2020 10:17 am / Leave a comment

by Christina Kaye @topshelfedits

Find part one here. And now the final two steps for marketing your book: building a website and participating in interviews:

read more https://elizabethspanncraig.com/uncategorized/how-to-market-your-book-in-four-easy-steps-part-2/

How to Throw a Virtual Book Launch Using Facebook Live

June 3, 2020 10:16 am / Leave a comment

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Today’s guest post is by author and publishing consultant K.B. Jensen (@KB_Jensen).

Throwing a book launch party in the best of times is like throwing a small wedding. You can go all out with a book cover cake, food, a hundred friends and family, signing, appetizers, a reading, drawings and games, and a cash bar. But what can you do when there are Covid-19 concerns, you are on a tight budget, or you have friends and fans all over the world and want to celebrate together? You can take the party online at virtually no cost.

Books are worth celebrating, especially in times like these. You’ve worked hard on your book, spent years honing your craft and expertise, writing and revising. You can and should still celebrate your book launch right now.

As a My Word Publishing consultant, I often help clients launch their books in person in front of crowds, helping introduce authors and sell their books, among many other publishing services. I recently helped award-winning author Helen Starbuck launch Legacy of Secrets, a critically acclaimed romantic suspense novel, on Facebook Live instead.

read more https://www.janefriedman.com/how-to-throw-a-virtual-book-launch-using-facebook-live/

Using Goodreads Giveaways in Your Book Marketing and Promotion

June 2, 2020 10:12 am / Leave a comment

Using Goodreads Giveaways in Your Book Marketing and Promotion

How to Promote Your Book Before It’s Published on Amazon

June 1, 2020 8:51 am / Leave a comment

How to Promote Your Book Before It’s Published on Amazon

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Reading Time: 5 minutesI hear this a lot at conferences I attend, authors wondering how to promote their book before it’s published and I love this kind of brainstorming – mostly because it means the author is really trying to plan ahead for their success.

The key is timing. Yes, there’s no reason you can’t learn all you can about book marketing and plan far in advance, but you really want to find the sweet spot between building buzz for your release, and starting so early you lose steam or your potential buyers lose interest while waiting.

So, if you’re a go-getter author looking to build early buzz, wondering how to promote your book before it’s published, here are 10 easy, yet smart ways to make that happen:

read more  https://www.amarketingexpert.com/how-to-promote-your-book-before-its-published-on-amazon/

How to Publish (and Sell) on Apple Books in 2020

May 31, 2020 6:41 am / Leave a comment

Reedsyby Ricardo Fayet /

When it comes to selling ebooks, many view Apple Books as Amazon’s main competitor. And that hunch is backed up by the numbers. A 2015 analysis by the (now defunct) Author Earnings website showed that Apple Books’ market share in the US was bigger than that of Barnes & Noble, Kobo, and Google Play combined.

It’s still under 10% of the total US ebook market, which feels small when compared to Amazon’s +80%. But with the rise of Kindle Unlimited, which has lured many authors into Amazon exclusivity, it may be easier for authors to get a big chunk of Apple’s 10% than a small chunk of Amazon’s 83%.

That is, if you play your cards right. And that’s exactly what we’ll show you how to do in this post.

read more https://blog.reedsy.com/how-to-publish-on-apple-books/

10 Tips For Pitching Books To The Media Now

May 30, 2020 6:40 am / Leave a comment

BookMarketingBuzzBlog 
                      
What is the state of the news media in 2020 – and what do you need to know about those you plan to pitch your book to?
Well, first let’s acknowledge the obvious.

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