For many authors, getting book reviews often feels like an uphill climb. And now that Amazon is pulling contact points off of their list of top reviewers, the climb is getting even steeper. We know that when it comes to book marketing, there’s nothing better than a bunch of book bloggers saying great things about your book. So book bloggers, who do this just for the love of the book or topic, are a fantastic resource.

Bloggers offer a massive benefit to authors and readers alike. They’re often voracious readers and often because of their reach, they offer a great return on your book marketing investment. In many cases, they not only reach their own core audience, but they also often have a strong social media presence. (Check out our tips for smarter social media book marketing in 2018!)

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