Solidifying your position as a thought leader should be a top goal for your book marketing plan.  This is especially if you’re an indie author writing about business, success, health and wellness, or self-help.

Contributing content via guest blogging or guest posts is about building your business, expanding your audience, and ultimately, driving more traffic to your products, services, events, of course your book. Identify what your short and long term goals are for your business or brand.

But where do you start?