This is the part during book launch planning where Negative Nancy’s and Debbie Downers usually come out to play. They’ll tell you that a book marketing program involves costs you can’t recover. They’ll tell you it takes big teams and big bucks to see any kind of return on your investment (ROI). They’ll tell you it’s not what you know but rather whom you know that gets results.

Well, tell that to the growing list of self-published wordsmiths who are killing it in sales and blasting their way up bestseller lists with almost no money and zero connections. Ask the likes of Hugh Howey, Mark Dawson, Nick Stephenson, Joanna Penn, and Amanda Hocking whether they started with big budgets and relationships with influencers.

We’ll save you the time: you’ll hear a resounding “no

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http://bookmarketingtools.com/blog/book-launches-budgeting-for-a-bestseller/