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How to Attract Readers with an Outreach Strategy

It’s frustrating, isn’t it? You’ve followed along with my posts and carefully considered who your target reader is. You’ve created a fantastic reader avatar and you can see them clearly in your mind. But so far this hasn’t made any difference to your book sales or helped you attract readers. You’re probably wondering if there’s really…

Attract readers with outreach strategies by Belinda Griffin for BookWorks.comIt’s frustrating, isn’t it? You’ve followed along with my posts and carefully considered who your target reader is. You’ve created a fantastic reader avatar and you can see them clearly in your mind. But so far this hasn’t made any difference to your book sales or helped you attract readers.

You’re probably wondering if there’s really any point in having a reader avatar.

Well, wonder no more, because over my next few posts I’m going to show you exactly what to do next.

read more https://www.bookworks.com/2019/03/attract-readers-outreach-strategy/

Personal Branding for Authors: What It Is And Why It’s Essential

Personal Branding for Authors_ What It Is and Why It's Essential _ YourWriterPlatform.com

Personal Branding for Authors: A Simple Definition

Personal branding can be a vague term…

It isn’t just a website, a font choice or a clever tagline. It’s a blend of your skills, talents, values, interests, and beliefs reflected through your writing, online presence, and offline interactions.

For authors, it’s often a mix of professional and personal branding which includes what you do, why you do it and who you do it for.

It’s also an indicator of your value to your readers, industry professionals, influencers or other key players in your topic area or genre.

What Makes You Different?]

read more https://www.yourwriterplatform.com/personal-branding-for-authors/

An Author’s Guide to Narrating Your Audiobook

An author’s guide to narrating your audiobook. If it’s fiction, it’s a bad idea. Of course, there are rare exceptions. Would it be right for your audiobooks? Audio professional Gordon Rothman shares his expert advice.

 

read more https://selfpublishingadvice.org/narrating-your-audiobook/

How to Buy Your Way to a Larger Author Platform and Bigger Book Sales


How to Buy Your Way to a Larger Author Platform and Bigger Book SalesWhether you’re just getting started as an author-influencer or you’ve been at it for a while, if you have a budget to spend, there are many ways you can invest in building your audience. While many authors spend years working hard at building their platforms, even a small investment can go a long way in growing your platform and generating book sales.

And if you’re not rolling in dough, you’re not alone! Review this list and carefully choose where to best spend your ad dollars.

Following are some of the many ways to build your platform and sell more books by investing in your author business.

read more https://nonfictionauthorsassociation.com/how-to-buy-your-way-to-a-larger-author-platform-and-bigger-book-sales/

How to Write and Submit Articles to Business Publications

“I have written some articles and am having no luck getting them into national publications. Any ideas?”

Yes. Stop submitting articles to national publications. That is, unless you already have a relationship with someone who works at the newspaper or magazine or you know these four things:

  1. Whether they want an article on your topic.
  2. How many words to write.
  3. The deadline.
  4. If they want you to provide a photo or graphic to accompany the article.

I suspect the writer of the question above has written articles and emailed them en masse to various publications. No wonder her efforts have failed. The one-size-fits-all, cookie-cutter approach seldom works. But if you’re willing to do a little research and give the media exactly what they want, article writing can pay huge dividends.

Ask yourself these questions, even before writing.

read more https://publicityhound.com/blog/write-for-business-publications

As the Author World Turns on Amazon Book Review Policies

By Judith Briles

Amazon: Love it … or hate it … but, you gotta deal with it.

“Why are my reviews being removed?” is an ongoing question that authors ask. There isn’t a live program that I do that it doesn’t surface.

Scratching our heads, few of us can figure out what makes the Amazon robots push the yank button, while others stay.

Book reviews, and lots of them, can make or break the success of a book. When it comes to Amazon and its policies—what we do know, at least in March, is that:

read more https://www.thebookdesigner.com/2019/03/oh-my-as-the-author-world-turns-on-amazon-book-review-policies/

Press, Page, Media, and Pub – Did You Know You Have More Website Domain Options Than Just DotCom?

The usual advice on the topic of authors choosing website names is that authors should go with something simple and professional. The standard professional template the website for an individual is first name last name author DotCom, but I think it’s boring.

Back in 2017 I wrote a post suggesting several different approaches to naming a website where I proposed names ranging from the topical to the whimsical, with a detour through the absurd. I still think everything I wrote in that post is valid, but lately I have come to realize that I overlooked an important detail at the time.

I was chatting with Joanna Penn of The Creative Penn at the Bookbaby conference last November when she pointed out that we had all overlooked the many alternatives to ending our sites in DotCom.

read more https://the-digital-reader.com/2019/04/06/press-page-media-and-pub-did-you-know-you-have-more-website-domain-options-than-just-dotcom/

How to Sell eBooks at Cons and Book Festivals

Initially published in April 2019, this is a periodically updated reference post on how authors can sell ebooks at in-person events.

As someone who prefers ebooks over print, I frequently find myself with no way to buy an author’s ebooks when I am at book festivals. Sure, almost everyone sells ebooks through the Kindle Store, but I’d really like to support authors more by buying from them. (Plus, part of the fun of a con or book festival is buying directly from the author.)

In the interest of promoting direct ebook sales, I have started this resource post to pull together useful info that authors can use to sell ebooks at their next con. I will be adding to this post over time, and I would deeply value pointers to additional resources.

First, let’s define the problem.

read more https://the-digital-reader.com/2019/04/07/how-to-sell-ebooks-at-cons-and-book-festivals/

How To Build An Author Platform

 

How To Build An Author Platform Marketing Publishing

What is an author platform? Which elements should it contain? And is any of this stuff more important than just writing another book? Perhaps not. But certain aspects of an author platform are important tools for reaching readers and, especially, for holding on to them.

The topic can be confusing as everyone seems to be mean something different by the term. And then this problem is compounded by a lot of terrible advice proliferating, quite frankly. Number-chasing nonsense which doesn’t serve anyone.

Even the term “platform” seems to be quite nebulous and elastic — fertile ground for snake-oil salesmen. Let’s nail that down first:

Author Platform – A Definition

read more https://davidgaughran.com/2019/04/08/how-to-build-an-author-platform%EF%BB%BF-website-email-facebook/

How to Create and Use Screen Recording Videos in Your Content Marketing

If you want to take your content marketing to the next level, video is the way to go. It’s estimated that by 2022, 82% of all global traffic will be from video.

An easy way to venture into video content marketing is through screen recording videos. This is because anybody can create them. You don’t even need to record yourself. All you need to do is record your screen and your voice.

So, here’s a helpful step by step guide on how to create and use screen recording videos in your content marketing…

read more https://www.jeffbullas.com/how-to-create-screen-recording-videos/

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