We know that social media is all the rage—and rightly so—but email marketing, according to Kissmetrics “crushes” social media.
Email Marketing Has Advantages Over Social Media
Here are their findings:
1 – There are nearly three times as many user accounts for email as there are for Facebook and Twitter combined.
2 – Email is more personal. You can reach people right in their email inboxes and craft messages just for your readers.
3 – Email gets more attention and the messages are more targeted.
4 – You can use your email marketing messages to sell books, services, and other products.
If you’re considering going the traditional publishing route, your publisher will ask you about your email list numbers. If you’re an indie author, you need an email marketing program to keep in touch with your readers, announce new books, and solicit advance reviews, so you can sell more books.