But is there more to it than that? You bet. Let’s have a look at the 10 things book promotion companies wish authors knew:
Today’s guest post is by writer Barbara Linn Probst.
Nowadays, many writers elect to hire their own publicists. That’s especially true for those who publish with small, independent, or nontraditional presses, since that may be the only way for them to secure media attention. It’s also true, however, for writers who take the traditional route. Unless you’re a major name, your publisher will have limited time and resources to devote to your book. If you want more exposure, you’ll have to make it happen yourself.
Getting a book on the radar of potential readers is a complex, multi-faceted process. An author can do a lot of the networking herself, but it’s rare for her to have the knowledge, contacts, and clout that a professional can offer—and, without which, the radius of her outreach will remain limited. Thus, a partnership with an experienced publicist can be invaluable.
However, there are a lot of publicists out there. How can you pick the right one?
Today’s guest post is by writer Beth Alvarado.
When I found a good home for my essay collection Anxious Attachments, I knew I would have to take an active role in marketing. After all, while Autumn House Press is a fine press, it’s also small and independent, with no marketing department and limited funds. I published both of my earlier books, Not a Matter of Love and Anthropologies, through university presses—also wonderful, prestigious presses that don’t have marketing departments.
The main problem, however, was me: I knew nothing about marketing and, honestly, didn’t realize I would need to do it.
This post is based on episode 135 of the ProBlogger podcast.
What does it take to make a full-time living for your blog?
I know some bloggers who managed it with hundreds of daily readers, while others needed tens of thousands of daily readers.
The amount of money you make from your traffic depends things such as:
- the monetization model you have
- the income streams you use
- your readership, and how engaged they are.
But no matter how much you need, more traffic is generally better. And more income definitely is.
To grow your traffic and increase your income I suggest setting some goals for yourself, which is what I’ve been doing for a decade and a half now.
How I Started Setting Goals for My Blogging
Last weekend, Memorial Day 2019, I was unable to attend MisCon in Missoula, Montana. But I was there by proxy, represented by numerous friends, colleagues, and B-Cubed Press. The publisher of B-Cubed is my co-author, co-editor, and best friend Bob Brown.
As partners, we’d hit the Amazon bestseller lists a couple of times with our political satire anthologies. Alternative Truths volumes 1 & 2. Our third effort, Alternative Theologies, started with the idea of highlighting some of the hypocrisy that has invaded fundamentalist believers since the last election. It became something bigger and better than either of us could imagine. Thoughtful, poignant, grim, and sometimes downright funny, it also challenged our readers to think, to question, and we hope to affirm a stronger faith based upon what they believe and who they are. It met with critical success, but not in sales.
An author blog doesn’t have to follow the rules that monetized business blogs do. This book teaches the secrets that made Anne R. Allen a multi-award-winning blogger and one of the top author-bloggers in the industry.
And you’ll learn why having a successful author blog is easier than you think.
Here are some things you’ll learn in this book:
•How an author blog is different—and easier to maintain—than a business blog
•What authors should blog about at different stages of their careers
•Choosing the right blog topics for your genre and audience
•How one type of blog post can build your platform quickly
•Basic SEO tips that don’t make your eyes glaze over with tech jargon
•How to write headers that will grab the attention of Web surfers
•How to keep your audience by learning the tricks of content writing
•Essential blog and social media etiquette rules
•What happens to your blog when you die?
“Anne writes the essential blog for today’s writers.” Mystery author Carmen Amato.
“I love following the blog of Anne R. Allen…for up-to-date tips and helpful articles for writers on what’s current in the publishing world.” Author D. G. Kaye.
“BRILLIANT! One of the Top 10 Resources for Self-Publishing Authors.” author Mark Tilbury.
“Anne is one of the most successful author-bloggers out there.” Reedsy
“One of the Top 15 Blogs for Indie Authors to Follow…I adore Anne’s blog. Aside from being one smart lady, her mix of sass and education is priceless.” Social media strategist and manager Frances Caballo
“You know what a huge fan I am of Anne R. Allen’s blog…absolutely marvelous.” Romance author Collette Cameron
“I recommend following the publishing blogs of both Jane Friedman and Anne R. Allen…I’ve implemented many of their tips, which have helped boost my SEO.” New York Times bestseller Eileen Goudge in Publisher’s Weekly
by Diane Morrison
Everyone says that indie publishing is the wave of the future. Avoiding gatekeepers, who are often prejudiced against particular ideas or demographics, and putting your work out there to see if it will sink or swim on its own, puts the power (and the money) back in the hands of the writers. I had an unusual idea and format that I realized would have difficulty finding a home because of its experimental nature, so I though I would give it a try.
Here’s the problem: It’s not free.