Materials on how to write, publish and market your ebook
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As authors, we often don’t spend enough time crafting our bios.|
Most of us write up a quick “about me” and never give it a second thought. There’s a problem with this tactic: it’s the wrong way to drive sales on Amazon and other sites.
If fact, as I look over author bios, you might be surprised how many are lackluster. Sure, they talk about the author, but mostly about their hobbies, where they live, and how they like to pass the time (when they aren’t writing). If you feel like this describes your bio, then this article is for you! It’s time to make your Amazon bio into a killer sales driver on Amazon. Here’s how!
https://www.amarketingexpert.com/write-kickass-amazon-bio-sell-books/
PS thanks Chris for the edit!
In this increasingly social world, where the effectiveness of your book marketing can seem to be a matter of metrics—hits, shares, likes, re-tweets, re-pins—shareable content is, or should be, the goal for all author bloggers.|
All these ways social media gives us to comment and pass on each others’ work depend on one thing: great content to share.
Although video has exploded as a favorite form to share across social networks, a huge amount of the content that lies behind the links that fly by on Twitter and other social outlets still lead to text-based articles.
This is especially true when searchers are looking for authoritative information that will help them with a problem they’re trying to solve.
Thinking from the point of the searcher—the person who is typing in a search bar right now, trying to formulate a way to find what they are looking for—is the best way I’ve found to create content that people will really want to share.
Like anyone blogging for a number of years, I’ve tried just about every kind of content creation I could think of, or that I saw other bloggers using successfully on their blogs.
I said in the last article on content creation that the content you fashion for your side, no matter what format it’s in, embodies your strategic goals for your site.
Content isn’t created in a vacuum; there has to be a need for it to exist. Why else write it?
For subject-matter experts, this often involves demonstrating their expertise in a way that helps others solve problems.
For newcomers, it might be sharing what you learn on your journey.
Other writers provide news or entertainment. There are so many kinds of sites, it’s hard to generalize.
But every day, some content rises above the seething mass of new articles, videos, podcasts, and blog posts. What makes some content irresistible?
The qualities that make something irresistible to readers include content that is:
These six tech skills are as essential to today’s authors as hammers and saws are to carpenters. Please don’t waste your time and money learning these on a highly paid consultant’s dime when you could be working on a much higher level. Learn these tools now, before you hit that mad rush to publish. You’ll thank me for it later!
read more… https://www.bookworks.com/2017/01/six-basic-tech-skills-every-author-must-learn/
One of the biggest problems plaguing both readers and publishers–from the major household name to the individual self-published author–is discoverability.|
To put it mildly, there is simply too much to read for books to automatically standout, which is a great problem for book lovers to have. The result, though, is that content owners spend vast amounts of time and money trying to promote their work to avid readers, or risk languishing in the high-millions for book sale rankings.
Amazon, ever the careful retailer with a lot of technology at its disposal, has a new feature aimed at helping readers find great content. Thanks to Amazon Charts, you can now sort your search by “most read” (as in, the books with the highest percentage of page views on Kindle and the longest amount of read content on Audible), and the books that are the “most sold,” meaning the books that have sold the most copies, although this doesn’t equate to those books necessarily being read and enjoyed.
When I do marketing posts, they tend to freak my loyal readers out. Sometimes, the posts freak me out too. What writers want from marketing blogs are simple suggestions that boil down to this:
Do x, y, and z, and you’ll get these fantastic results!
Only it doesn’t work that way. Or rather, it doesn’t work that way for everyone. I’m writing this on Sunday, after our weekly professional writers lunch. We have writers of different levels at the lunch, including writers who’ve worked for decades, and writers who are on their third or fourth year as full-time professionals.
We discussed Amazon ads, which we all jumped into at roughly the same time, using the same or similar methods. We all have had stunningly different results. Those of us who’ve been in the business longer haven’t seen the uptick that the newer authors are seeing—which makes sense, since the ads are about information and discoverability, and we’re better known.
Besides, the hot new thing in indie publishing marketing is only the hot new thing for a few weeks or a few months. Then everyone jumps on the bandwagon and the hot new thing becomes tepid. The innovators move on to other things, hoping some of those things will become hot, and everyone else waits for the xyz instruction on what to do next.
– See more at: http://kriswrites.com/2017/05/17/business-musings-how-to-build-a-brand-the-early-stages-brandingdiscoverability/#sthash.gl7CJ7bM.dpuf
Social media expert Barb Drozdowich counts the ways for indie authors to network on Goodreads to help market their self-published books.
Goodreads is often the site that is dismissed as difficult to navigate or full of nasty people. Let’s talk about these elephants shall we?
Goodreads had 50 million readers all in on place. What could be a better place for finding readers, especially for the beginning author – or the author trying to make contacts in new countries, ?
But just like you would never stand in the middle of your local public library holding your book and yelling at everybody to read it, that behavior is not acceptable on Goodreads either. So put on your reader’s hat, grab yourself a cup of coffee and think about six distinct networking possibilities
read more: http://selfpublishingadvice.org/6-ways-for-indie-authors-to-use-goodreads-to-network/
Brooke Warner.
In recent weeks, Amazon’s new Buy Box policy has received a fair amount of industry attention and blowback, leaving publishers and authors speculating about Amazon’s motives for implementing it. While some think the industry reaction is a tempest in a teacup, with publishers raising their hackles once again over an Amazon business decision, others see the policy—which allows third-party sellers to “win” the Buy Box, thus relegating publisher listings to the “Other Sellers on Amazon” section—as an aggressive move against publishers and authors.
Amazon has long enjoyed the widespread support of independent authors, who rightly credit the retail giant for their ability to be authors at all. Without Amazon, most indie authors would have no means of reaching a broad readership. Many will recall the 2014 open letter on Change.org endorsed by 27 authors, including J.A. Konrath and Hugh Howey, condemning New York publishing and championing Amazon, reading in part:
Synopsis
In order to become a successful self-publisher, you will need do devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will insure that your book marketing efforts will be a success, and lead to more book sales, more fans, more followers, and more clients.
View the infographic version of this post by clicking here.
Introduction
In order to become a successful self-publisher, you will need do devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Like most self-publishers, you the author, and your brand, go hand-in-hand with that of your book. You will quickly learn that writing your book was only the beginning of a long and interesting journey.
So, with that in mind, always keep these five basic ingredients in your thoughts when you’re marketing and promoting your book. Understanding them will insure that your book marketing efforts will be a success, and lead to more book sales, more fans, more followers, and more clients.
Linkedin – The 5 Basic Ingredients Of Book Marketing
Ingredi
Going through several promoting articles I started to build a checklist.
Beginnings would love this and intermediate can use this list as reminders.
Advance people?
Just share it or make special articles about your promoting checklists.
1. Make a great book cover
2. Edit your book well
3. Create a good description of book
4. Complete Amazon Author Page
5. Announce on all social media
6. Encourage reviews
7. Do a book trailer & video promos
8. Become an Amazon Affiliate
9. Get promo material for your book
10.Create a hashtag for book
Bonus:
11. Check out AmazonAuthorInsights.com
12. Blog – a least once a week
What is your promotion to do lists? Comment below
From Written Word Media:
Kindle Unlimited has revolutionized the eBook experience for both readers and authors. Last year we took a look at how Kindle Unlimited affects authors and publishers. This year we want to take a closer look at the habits of KU readers compared to non-KU readers, and what that means for authors whose titles are enrolled in KU. We surveyed almost 1,000 readers and analyzed the results to find out what the takeaways are for the author community.
. . . .
The service currently costs $9.99/ month, and there are over 1.4 million titles available to enjoy. Most of the books available are either classics or titles published through Amazon imprints and Kindle Direct Publishing. This means that if, as a reader, you most frequently read titles by popular, best-selling authors, you may not find the names you recognize available in the KU library. To date, none of the major publishers have opted to make their titles available through KU.
KU readers can read as many books as they want per month. The one limitation is that readers can only have 10 Kindle Unlimited books downloaded to their devices at a time. This means that readers can’t “hoard” books the way that they may normally feel inclined to.
How To Ebook 