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Yearly Archives: 2020

How Your Book Price Impacts Your Ad Results

We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks?

We analyzed over 1,000 recent ad campaigns for both ebooks and audiobooks to see how including a price in the ad image affected the ad’s results. As you might expect, ads promoting books at lower prices tended to have higher click-through rates (CTRs), but some of our other findings were more surprising. We hope this data will help you decide which elements to include in your ad images, no matter the prices of the books you’re promoting!

read more https://insights.bookbub.com/how-book-price-impacts-ad-results/

15 Ways to Keep Readers on Your Blog

The post 15 Ways to Keep Readers on Your Blog appeared first on ProBlogger.

This blog post is based on episode 35 of the ProBlogger podcast.

With so many websites out there all competing for people’s attention, you need to try to grab people’s attention quickly and keep it for as long as possible.

But how exactly do you do that? Well, here are 15 ways to keep readers on your blog that you might want to try.

read more http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/LPxIcSiZ6RY/

12 Authors on YouTube With Writing & Publishing Tips

If you’re on the lookout for free resources on writing and publishing, YouTube has a treasure trove of helpful advice from successful, experienced authors. Many of them have generously shared craft tips, insights on the publishing process, and advice on book marketing.

Since there are so many fantastic YouTube channels to choose from, we gathered a list of accessible and informative author channels. We featured one video from each author as an example of what they have to offer on their channel.

In this compilation, you’ll find tips from traditional, hybrid, and self-published authors on craft, productivity, literary agents, book deals, readership building, publicity strategies, and more. The selected authors use lessons learned from their own mistakes and triumphs in the publishing world to present actionable strategies for achieving your own writing goals. We hope these videos give you plenty of inspiration and guidance!

read more https://insights.bookbub.com/authors-youtube-writing-publishing-tips/

Authors & Zoom

By Nate Hoffelder Authors need to be prepared to be either the guest or the host of a livestream event, and if you have never done that before, here are a few tips to get you started.

read more https://annerallen.com/2020/08/authors-zoom/?utm_source=feedly&utm_medium=rss&utm_campaign=authors-zoom

How to Add an Instagram Widget in WordPress (Step by Step)

Adding an Instagram widget to your blog is a great way to increase engagement and grow your blog. Here’s how to add an Instagram feed in WordPress.

read more https://www.blogtyrant.com/how-to-add-an-instagram-widget-wordpress/

7 Ways to Build a Community Around Your Blog

The post 7 Ways to Build a Community Around Your Blog appeared first on ProBlogger.

This post is based on episode 61 of the ProBlogger podcast.

Last week I talked about building a community around your blog, and how it can benefit you as much as it can your readers. Well, this week I’m going to give you seven practical tips and strategies on how you can go about building that community.

But before I do, I need to clarify a couple of things.

Firstly, what I’m talking about today is more than just engagement. Don’t get me wrong. I still think you need engagement on your blog. But ultimately I’m after more than just comments, likes, shares and votes. I want to give my readers a sense of belonging and ownership, and for them to practically embody and live out the blog’s values with one another.

Secondly, you can’t just set up your community and then watch it from a distance. You need to be a part of it. In fact, I would go so far as to say you need to be the community you want to have. You need to be there from the word go to shape your community and define its values, its tone, and what is and isn’t acceptable.

Besides, if you don’t want to be part of your own community, why would anyone else?

Okay, now let’s get into what you can do to start building your community.

read more http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/kRyw-cOzHK0/

How to Change Your Kindle Keywords, by Dave Chesson

Many authors don’t know that Kindle keywords aren’t something you should set and forget. In fact, there are tactics you can use to increase your sales that involve changing your Kindle keywords.

read more https://annerallen.com/2020/09/how-to-change-your-kindle-keywords-by-dave-chesson/?utm_source=feedly&utm_medium=rss&utm_campaign=how-to-change-your-kindle-keywords-by-dave-chesson

Case Study: Book Marketing is a Marathon Not a Sprint

So many times we give up too soon.

Have you seen the popular meme that has circulated on Facebook that shows the miner giving up just before discovering gold?

That’s what I think often happens to authors as well.

We give up too soon.

I read this in the book, “The Miracle Equation” by Hal Elrod and thought it might encourage some of you with your marketing. I’m not necessarily endorsing the book but wanted to share this book marketing case study with you.

This is not meant to be a blueprint or suggestion that you should do exactly what Hal did. But, instead notice that he had a specific strategy that he developed specifically for his book and his audience.

read more https://www.trainingauthors.com/book-marketing-case-study/

VIDEO MARKETING FOR AUTHORS: HOW TO USE VIDEO TO GROW YOUR AUDIENCE

video marketing for authors

In this comprehensive guide, you will learn everything you need to know about video for authors—how to use it to market your books, create an author brand, and grow your platform.

Along with audio, video is currently the fastest-growing medium. YouTube is the world’s second largest search engine, and 55% of people view online videos every day.

By 2022, online videos will make up over 82% of all consumer internet traffic—15 times higher than it was in 2017.

What do all those numbers mean? If you’re not active on video, you lose traffic, potential readers, and visibility in this online world that relies more and more on the power of “motion pictures”.

There are more perks to using video as an author than raw statistics can reveal. It’s easy, fun, and it’s an amazing form of storytelling. And isn’t this who you are at heart? A storyteller?

The best news is: you don’t need to become a Hollywood director to tell stories on film.

That’s why I was compelled to write this guide—I love video, and authors either shy away from it or produce videos that need work. In truth, it’s easy to create high-quality video content today. You don’t have to be afraid of the technology or the process. You can master it with several easy hacks.

This guide is for every author who wants to step up their video marketing game.

In this article, you will learn:

  • The misconceptions about video content that are holding you back
  • 5 different techniques for approaching video content production
  • A step-by-step production list for your videos
  • How to use post-production to create the best video possible to grow your author brand

read more https://kindlepreneur.com/video-marketing-for-authors/

Online Marketing Doesn’t Have to Mean Lying, Cheating, or Gaming the System.

 by Anne R. Allen

A lot of authors get that deer-in-the-headlights look when I mention marketing books online.

But it’s pretty much the only way to promote books during this “stay at home” pandemic.

So we gotta do it. I understand your reluctance. Social media is full of trolls, scammers, and vast herds of bellicose morons.

And there’s also a lot of unethical and downright criminal behavior that gets labeled as “online marketing”.

Some online marketing “gurus” teach (expensive) lessons in manipulation, lying, cheating, and general flimflammery. I had one contact me just this week. He’d put a Google Alert on “guest blogging” and this blog came up, with my piece complaining about unethical behavior in requesting guest blogposts.

He’s such a lazy idiot that he hadn’t bothered to read the passage of the blog he cut and pasted into the email. But because I used the magic keyword phrase, he expected me to link to his website that teaches people to send unethical guest blogpost requests to bloggers like me.

Um, sure, right, dude. I’ll send my readers to Moron McSleazy University, so they can learn to use Google alerts to harass me.

Here’s the thing: trying to sell your books or services by gaming the system, abusing bloggers, and lying is a very bad idea.  Even if you’ve paid a lot of money to learn how. What you want to do is establish a brand that people trust, like Stephen King, Doris Kearns Goodwin or Lemony Snicket—not Scams “R” Us. How do you do that? As Ruth told us last week, you reach success with patience and persistence, not tricks and gimmicks.

Here are some of the unethical things I see all the time. I hope normal people aren’t starting to think this is okay behavior:

read more https://annerallen.com/2020/06/online-marketing-ethics/