If you’ve spent any time on the Amazon website, you’ve no doubt seen the via the Amazon Marketing Services the “Sponsored Products” and “Product Display ads.” The Amazon Marketing Services for authors (also called AMS)  is a fabulous opportunity to gain more visibility for your books. And if you plan it right, the Amazon ad system can really help to expand the reach of your book so you can gain more readers!

In terms of Amazon ad system preferences, my nod goes to the sponsored products, for reasons I’ll explain in the video below. One of the things I’m hoping that Amazon will change soon is that the Amazon ad system is currently only open to indie authors. I think this is a shame because every author could benefit from using this, not just the indie authors. I’ve written Amazon a few times about opening up this dashboard to all authors. I’m not sure they’ll take my suggestion, but hopefully soon they’ll change Amazon Marketing Services for authors.

It’s always tricky to find great content to post to Facebook, and with their new algorithm change, it’s now even harder. But it doesn’t have to be. Facebook’s changes are all based on follower engagement and not being too salesy. One of the things I love the most is using my personal Facebook Profile and my Fan Page as ways to communicate with fans, boost reader engagement and keep the book promotion wheels turning.

But I don’t do it in a way that pushes too much book marketing content out there. Instead I mix it up with trending topics, funny memes, and helpful advice.

As you start to build your reader engagement and grow your fan base, you’ll find that the more you can post content that engages readers, the better all of your posts will start to show up in their feed.

Treat your Facebook plan like a pie chart, with book promotion being a somewhat smaller part of that pie. When it comes to selling on Facebook, truly less is more.

Growing Your Blog’s Income

In today’s episode, I want to talk about growing your blogging income, particularly when you’ve already started building some traffic and income streams on your blog.

This one will be most relevant if you’re at an intermediate to more advanced level. If you’re just starting out you’ll learn things that may not be relevant for you today, but will be good to know going forward.

read more: https://problogger.com/podcast/grow-your-blogging-income/

After struggling for more than a decade to establish myself in a writing and publishing career, I knew I wanted to give back to the community that had consistently helped me. Years of giving advice in online forums and in-person events led me to publish the Paper Hearts book series about writing, publishing, and marketing books. And as I continued to work with aspiring authors, I also developed a series of worksheets that I eventually compiled into its own unique workbook.

But when it came time to release the Paper Hearts Workbook, I found myself in a bit of a conundrum. Most self-published works are promoted online in ebook form — BookBub is an excellent example of a promotional tool for ebooks — but the Paper Hearts Workbookwas a print-only book; it was designed to be used like a journal, with the reader working directly on the pages with a pen. It would not work as an ebook.

read more https://insights.bookbub.com/boosted-print-sales-by-discounting-ebooks/