Book club marketing can yield lots of new readers for your book. All authors should consider the benefit of including questions within their book or on their website. Beyond that, various strategies can be employed to connect with book clubs.
Sometimes dealing with both creative work and the business end can be overwhelming. On any given day, I’m brainstorming plots, researching a new promo approach, and reading articles about the publishing industry. It’s a lot to juggle.
The part that probably takes up the most time and energy for me is learning something new. And I’m always learning something new. I’m branching into hardcover, I’m reading about new translation platforms, I’m trying a new app, I’m using a new aggregator, I’m reading up on Amazon ads. There’s rarely a time that I’m not figuring something out.
I’ve discovered a few things that work for me in regards to both balancing the writing and business sides and making myself feel less-frantic in the process.
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As a literary agent, I’m lucky enough to go to a lot of writing workshops, where I usually dish advice about one of two things: query letters or social media. When it comes to social media and publishing, digital platforms have a special place in my heart.
As a traditionally-published author, it’s important to supplement your publisher’s marketing campaigns with your own promotions so your lovingly crafted words reach as many readers as possible. Nowadays, readers want to personally connect with authors they like, especially online. So even if your publisher is running fabulous promotions, it’s important to engage with fans yourself.
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