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Monthly Archives: February 2018

100 NEW BLOG TOPICS FOR FICTION WRITERS

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One of our most popular blog posts from the past few years was called 50 Blog Topics for Fiction Writers. I had a conversation with a fiction writer who said, “I write fiction – why would I need a blog? What on earth would I write about?”

That conversation inspired the blog post. And from the response that we got, it was a question that many fiction writers were asking as well.

For years I’ve heard from publishers, agents, and authors that they didn’t think blogs were necessary for fiction writers. I 100% disagree.

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Blogs provide three important benefits for authors:

1) Value. A blog, podcast, video blog – whatever medium you want to use – is still the best way to show readers (and potential new readers) the author’s writing style, and it provides a long-form medium (relative to social media posts) to develop deeper interest and intrigue into their new book.

2) Traffic. A blog is the best way to drive traffic from social media back to the author’s website, which makes them, their book, and online presence more visible by helping with search engine rankings and social algorithms.

3) Connection. We don’t want readers to stay on social media – we want to drive them to the author’s website. A blog is the best way to deepen the connection between an author and their readers.

The purpose of a blog isn’t for a writer to talk about themselves. The purpose of a blog is to provide content that speaks to their ideal reader.

read more https://www.mixtusmedia.com/blog/100-blog-topics-for-fiction-writers

Why Live Events Could Be The Secret Sauce To Your Content Marketing Strategy

There’s a good chance that you’re not investing enough of your marketing budget into live events. And your brand may be missing out on a significant amount of growth because of it.

Let me explain why.

At my company Bizzabo, we recently surveyed over 400 mid-to-senior level marketers about the current state of event marketing and where they see it heading. In the resulting report, Event Marketing 2018: Benchmarks and Trends, we found that the overwhelming majority of marketers (80%) believe that live events are critical to their organization’s success, and that the most successful organizations plan on investing more into live events in the coming years.

I’ve already written about why you should invest in live events on this platform before. In this post, I will outline why you need to be investing more than you think.

Live events are the most effective marketing channel

read more http://www.jeffbullas.com/live-events/

5 Ways Video Content Can Dramatically Boost Your SEO Efforts

 

Google’s ability to differentiate good content from bad is becoming more and more sophisticated. SEO strategies are starting to favour user experience over the link building tactics of old. At the forefront of this change is video content.

Although a video obviously can’t be ‘read’ and therefore contextualized by Google in the same way that the search engine’s algorithm can process the written word, it’s still a powerful technique for climbing the search engine results pages (SERPs) for many different reasons.

In this post, I want to explore five of these.

read more http://www.jeffbullas.com/video-seo/

5 Tactics For Driving Web Traffic And Sales With User Generated Content Marketing

If you want to convince people that they should visit your website and buy your products, it helps to have other consumers raving about you.

That’s why user-generated content is increasingly being used by brands to capture and maintain the interest of their target audience.

In fact, Yotpo studies have found that user-generated content is highly beneficial in helping brands increase organic traffic, time spent on site, customer retention rates, and ultimately, sales.

If you’re trying to work out how to use UGC marketing to increase your website traffic and increase sales, the following five tactics will help.

read more http://www.jeffbullas.com/ugc-marketing/

Watch “How To Deal With Self-Doubt As A Writer” on YouTube

How to Price Your E-Book for More Consistent Sales

How do you price your e-Book to maximize on sales potential? I get this question all the time.

Sadly there’s no silver bullet book marketing strategy that will secure you success every time. There are some factors to keep in mind that should put you in the ballpark.

And if you’re an indie author, the ballpark is a great place to be, because you have book marketing flexibility. That lets you play with your pricing a bit to fine tune what seems to work best for where you’re at in your publishing career.

Because let’s be honest, as you become more established, with a strong following, you can command more per book.

read more https://www.amarketingexpert.com/price-for-consistent-sales/

5 Easy Ways to Upgrade Your Reader Engagement

It’s one thing to write and publish a book, but reader engagement is a whole other ballgame.

Reader engagement is what gives you longevity, it helps you sell more books, and it should be the driver for all of your book marketing.

But I’ll be honest, it’s also really hard, especially when you’re just starting out.

So I’ve collected a few tips but really the key to book marketing isn’t doing everything, it’s doing what works for your genre and your reader market.

It will take some trial and error before you sell more books in response to your efforts, but it will be worth it, because remember, reader engagement is the key to longevity for your publishing career.

read more https://www.amarketingexpert.com/5-easy-ways-upgrade-reader-engagement/

Five Tips for Getting the Most Out of Your Goodreads Giveaways

Whether you have a book coming out in a few months, want to keep the momentum going on a frontlist book, or rekindle interest in an older title, Goodreads Giveaways can help drive discovery and reviews for your books with readers. Goodreads Giveaways have been used in all kinds of marketing campaigns, from breaking out a debut author to continuing the momentum and creating a runaway bestseller.

Submit Your Book to Holiday Gift Guides

By Joan Stewart

Whether you write fiction or nonfiction, your book will make a welcome gift.

But how can people buy it for friends and loved ones if they don’t know it exists? They read about it in a holiday gift guide.

Gift guides are published by:

  • newspapers
  • magazines
  • newsletters
  • bloggers
  • websites
  • even radio and TV shows

read more https://www.thebookdesigner.com/2018/01/submit-your-book-to-holiday-gift-guides/

Will Companies Bulk-Buy Your Book?

The bigger the company, the bigger the buy, but also the bigger the bureaucracy.  They will want to vet you and your book.  If they find one thing that contradicts their image, company philosophy, or goals, they won’t buy the book.  If they find other books more useful and appropriate, they won’t buy yours.
Corporations may also buy your book or use you as a corporate spokesperson if they can utilize you to help with their image in public.  For instance, if your book discusses how to balance family and business life a company may want to show what a great corporate environment it fosters by having its employees get a copy of the book and also let the media know that they are adopting your suggestions.  The media may then interview you about the book and your work with this company.
The key to selling to corporations is certainly timing, luck, persistence, and selling a useful book to the right individual at that company.  But it also comes down to your approach.  Just how will you present your book to the company?